Newbies commonly fall prey to the followingOnline mistakes. I suggest you put this list upOn a wall and consult it every time you want toMake a business move.
1. Lumping all your keywords for a givenCampaign into a single group O.K., so you found 100 keywords you thinkWill work for your campaign. The things is,They can usually be broken down into subgroupsThat are more sharply related to each other.
For example, your subject may be tennis, butRelated keywords include tennis equipment,Tennis clothes, tips on particular strokes, etc.
Break your list down into highly relatedSub groups and you'll reach a more targetedAudience. Those people looking for tennisEquipment can hone in on your ads that offerThat.
Breaking down your master list into sub groupsEnables you to have separate landing pages forEach sub group. Which will help more prospectsRespond to your offers.
2. Not using square brackets around keywordsOr phrases For example, putting brackets around thePhrase [antique tennis racquets] will show yourAd if and only if the keyword phrase antiqueTennis racquets is searched for. Other relatedTennis terms are eliminated.
3. Not tracking your resultsGoogle Adwords is not a set-and-forgetSystem. You need to know which keywords areProfitable and which are not. Once you knowThis, shift your budget so you can put moreEmphasis on the most profitable keywords.
4. Having a sloppy web siteA sloppy web site leaves a bad taste inReader's mouth. If you don't have time to payAttention to detail on your site, how can heTrust you to take care of him? On your site, that means taking care ofProper grammar, and making sure all the linksWork. Speaking of links, please note: TheMore times you ask reader to click away toHear an audio, or click to a list of testimonials,Or anything that requires him to click awayBefore getting to the end of your message,The higher the likelihood that you will loseHim. Keep your pages simple.
5. Not using the review technique to sellSomething If reader perceives you as a reviewer, heViews you as more objective, less biased, andMore likely to be telling the truth. For example,When promoting an affiliate product or service, Write like a reviewer might and watch yourSales rocket up.
Even many pros miss this point.
6. Receiving traffic from UNTARGETEDSources like pop-unders, safelists, free for allLinks, etc. You waste your time and reader's if yourTraffic is not targeted, that is, from someoneLooking for your exact product or service.
7. Failing to planDo you slap up a Google Ad or minisite, Then sit back and wait for a response? NotGood enough. In order to succeed, you need aPlan. For example, when you receive anOrder, do you direct customer to yourAutoresponder series?
Or, when you get aQuestion, do you direct the reader to your FAQPage? Do you try to upsell existing customers?Do you know the number of messages youWant the reader to be exposed to? If so, set themUp in advance.
8. Over analyzingYou just finished reading an ebook aboutWriting a sales letter. It seems complete. ItWalks you from A-Z. But instead of writing a practice letterTo see to see the response and determineHow much you learned, you begin a one-yearHunt for everything about writing a salesLetter.
Sometimes you learn by doing. Granted,You can never learn too much. But enoughIs enough.
Of course, it is fear that keeps you fromGetting on with it. You must recognize thatAnd press on if you really want to getSomewhere with your business.
9. Not focusingYou've got a system down well enough toImprove profits. But suddenly you receiveAnother email promising you the sky. Trouble is, this new subject has nothing toDo with the original subject.
So instead of getting on with the firstSubject, you waste months or years chasingRainbows.
Put the new things on hold. Focus andLearn to do one thing at a time. Then takeWhat you learn and apply it to the next thing,But (a very important but) only after theFirst project is on autopilot.
10. Not being organizedEven if you use a cardboard box, get aBunch of 8 ½ x 11 manila folders and (veryImportant) keep every single subject relatedTo your topic in a separate and labeledFolder. That way you don't waste needlessHours hunting for things.
11. Giving up too soonSucceeding requires patience. As long asYou are moving in the right direction, that is,Building your business, press on. It isNatural that things are slow at first. But youHave to crawl before you can walk.
Sometimes, it is best to keep what you areTrying to accomplish to yourself. NegativePeople (and there are plenty of them) canThrow you off track and hold you down. Refuse to let that happen.
Avoid these costly mistakes and watchYour business grow.
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